Wednesday, October 3, 2007

Dove Onslaught

Ok, I totally love the new Dove video. I love the message and I love that it goes a little far with the plastic surgery snippets.

I really like the marketing scheme Dove is currently working. The whole "you're beautiful just the way you are - with our products" is a refreshing change from the industry standard of "you're hideous/fat/wrinkly/etc., but our products will make you into a beautiful flower."

As much as I like this, I'm just not going to buy more Dove products. I tried the shampoo when they first debuted it and my stylist said, "I want you to go home and dump that shit down the drain. It's sucking all the shine and moisture out of your hair." So I did. But the deep moisture body wash is pretty great.

ANYWAY, I hope this Campaign for Real Beauty actually permeates the entire marketing landscape. It's scary just how many messed up images we're inundated with on a daily basis. Yuck.

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Jenna said...

I was about to write something, but you pretty much covered what I was going to say. Well, I'll say it anyways.

As much as I love the campaign, I haven't spent a penny on their products.


Hops said...

Good call, Jenna. It would be nice if products I actually use would take a responsible stance like this.

However, the entire Real Beauty campaign is undermined by Unilever's other brands, which includes Axe Body Spray. Those misogynistic ads that depict women as incapable of resisting a man who wears Axe are doubly insulting because it smells like ass.